A digital open week built for prospective students in China.
International Open Week brought together university information, faculty discovery, online presentations and ways to experience the Auckland campus remotely.
The Mini Program placed that content in a familiar WeChat environment, with a Chinese-language journey designed to help prospective students explore the university and move between sessions, campus content and student stories.
One place to explore the university.
Recreate an open-day journey across distance.
Prospective international students needed more than a list of links. They needed a coherent way to understand the university, compare areas of study, find relevant live sessions and get a sense of campus life without being in Auckland.
Structure the event around exploration.
We grouped the content into clear paths: learn about the university, explore faculties, browse and open session details, tour the campus virtually and hear from international student ambassadors.
From discovery to participation.
