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One retail experience across website and store.
For an apparel retailer, product information, stock and customer service need to stay consistent wherever a sale happens. Treating the website and physical shop as separate systems creates unnecessary work and a fragmented customer experience.
The project brought the online catalogue and in-store sales workflow together, pairing a product-led e-commerce experience with a custom POS built around the way the shop operates.
What the experience needed to do.
Two sales channels, one day-to-day operation.
The website had to present a broad apparel range clearly while the physical shop needed a practical way to process sales. The key was making both channels feel like parts of the same business rather than separate digital projects.
A storefront and POS shaped around retail.
We structured the online experience around fast product discovery and clear purchasing paths, then connected it with a custom point-of-sale workflow for the shop. The result gives customers a consistent brand experience and gives the team a more coherent way to manage sales.
The key pages in context.
