A 40-year-old brand, meeting a new market.
BONZ (邦兹) is a New Zealand heritage label — handcrafted leather, shearling and hand-knit garments made from the finest natural materials, with a flagship in Queenstown and a workshop in Invercargill.
To reach Chinese customers, BONZ needed to sell where those customers already shop — inside WeChat. We designed and built a full storefront Mini Program: browse, choose colour and size, and check out with WeChat Pay, all priced in NZ$ and settled at the live exchange rate.
What we shipped.
A premium brand, an awkward overseas checkout.
BONZ's customers in China discovered the brand through travel and word of mouth, but had no easy way to buy. Overseas websites meant unfamiliar checkout, currency confusion and no after-sales contact — friction that quietly lost high-value orders for a label whose pieces run into the thousands.
The whole store, native to WeChat.
We built the full journey — browse by department, view a product with colour and size options, see prices settled live in their own currency, and pay in a tap. A brand-story section carries the New Zealand heritage, and online customer service is one tap away on every screen.
“Our customers in China can finally buy BONZ the way they buy everything else — inside WeChat, in their own currency, in a few taps.”
Screen by screen.
