Notes &
ideas.
Practical notes on websites, e-commerce, WeChat and search visibility — drawn from real projects, not theory.
What actually makes a website win enquiries
A site wins work when the message is clear, the next step is obvious, and the page feels credible the moment someone lands on it.
Read articleWhat actually makes a website win enquiries
A site wins work when the message is clear, the next step is obvious, and the page feels credible.
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When WeChat makes sense for NZ businesses
WeChat only matters when it fits your customers and your sales process.
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Why customers abandon carts — and 5 fixes that work
Most lost sales happen at checkout. These five changes consistently lift conversion.
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How to get found on Google without doubling your work
Good technical foundations and useful content do most of the heavy lifting.
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How fast is fast enough? Website speed, explained
Speed sells. We break down what page-speed scores mean for your bottom line.
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What local support means after launch
Support only matters if someone actually owns the site once it goes live.
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Memberships & loyalty: the quiet growth lever
Acquiring customers is expensive. Keeping them is where the profit is.
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